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CIS 3318 Electronic Commerce


Course Description

The increased commercial use of the Internet makes it essential for students to understand the fundamentals of Electronic Commerce. Included are the role of the Internet and the World Wide Web in Electronic Commerce. Web server hardware and software tools will be examined. Electronic payment, security, the regulatory environment, and Web-based marketing will be addressed.

Course Objectives

Upon completion of this course, students should be able to

  • Define Electronic Commerce (EC)
  • Describe the content and framework of Electronic Commerce
  • Describe the major EC activities and processes and mechanisms
  • Define  e-marketplaces and list their components
  • Describe electronic retailing
  • Describe the factors that influence consumer behavior online
  • Discuss the decision-making process of consumer purchasing online
  • Describe the Business-to-Business field
  • Describe the major types of B2B models
  • Describe the fundamentals of social commerce, its drivers and landscape
  • Discuss the foundations for legal and ethical issues in EC
  • Describe the importance and scope of security of information systems for EC
  • Discuss the players and processes involved in using credit cards online
  • Describe the role of support services in EC
  • Define EC order fulfillment and describe the EC order fulfillment process
  • Describe the mobile computing infrastructure that supports mobile commerce

 


Week 1


Lecture: Introduction
Lecture: Overview of Electronic Commerce
Lecture: E-Commerce – Mechanisms, Infrastructures, and Tools

Outcomes

  • Define Electronic Commerce (EC) and describe its various categories
  • Describe and discuss the content and framework of EC
  • Describe the major types of EC transactions
  • Discuss e-commerce 2.0
  • Describe social commerce and social software
  • Describe the elements of the digital world
  • Describe the drivers of EC as they relate to business pressures and organizational responses
  • Describe some EC business models
  • Describe the benefits of EC to organizations, consumers, and society
  • List and describe the major limitations of EC
  • Describe the major Electronic Commerce (EC) activities and processes and the mechanisms that support them
  • Define e-marketplaces and list their components
  • List the major types of e-marketplaces and describe their feature
  • Describe electronic catalogs, search engines, and shopping carts
  • Describe the major types of auctions and list their characteristics
  • Discuss the benefits and limitations of e-auctions
  • Describe bartering and negotiating online
  • Describe virtual communities
  • List the major Web 2.0 tools and their use in EC
  • Describe social networks as an EC mechanism
  • Describe virtual worlds and their use in EC
  • Describe Web 3.0 and define Web 4.0

Week 2


Lecture: Retailing in Electronic Commerce – Products and Services

Outcomes

  • Describe electronic retailing (e-tailing) and its characteristics
  • Classify the primary e-tailing business models
  • Describe how online travel and tourism services operate and their impact on the industry
  • Discuss the online employment market, including its participants, benefits, and limitations
  • Describe online real estate services
  • Discuss online stock-trading services
  • Discuss cyber banking and online personal finance
  • Describe on-demand delivery of groceries and similar perishable products and services related to them
  • Describe the delivery of digital products and online entertainment
  • Discuss various online consumer aids, including comparison-shopping aids
  • Describe disintermediation and other B2C strategic issues
  • Describe the factors that influence consumer behavior online
  • Discuss the decision-making process of consumer purchasing online
  • Discuss the issues of e-loyalty and e-trust in electronic commerce (EC)
  • Describe segmentation and how companies are building one-to-one relationships with customers
  • Explain how consumer behavior can be analyzed for creating personalized services
  • Describe consumer market research in EC
  • Describe the objectives of Web advertising and its characteristics
  • Describe the major advertising methods used on the Web
  • Describe mobile marketing concepts and techniques
  • Describe various online advertising strategies and types of promotions
  • Describe some implementation topics

Week 3


Lecture: B2B E-Commerce

Outcomes

  • Describe the B2B field
  • Describe the major types of B2B models
  • Discuss the models and characteristics of the sell-side marketplace, including auctions
  • Describe the sell-side intermediaries
  • Describe the characteristics of the buy-side marketplace and e-procurement
  • Explain how reverse auctions work in B2B
  • Describe B2B aggregation and group purchasing models
  • Describe other procurement methods
  • Define exchanges and describe their major types
  • Describe B2B portals
  • Describe third-party exchanges
  • Describe how B2B can benefit from social networking and Web 2.0
  • Describe Internet marketing in B2B, including organizational buyer behavior

Week 4


Lecture: Social Commerce

Outcomes

  • Discuss the Web 2.0 revolution, its characteristics and the context of social media
  • Describe the fundamentals of social commerce, its drivers and landscape
  • Describe the major models of social shopping
  • Explain how advertising and promotions are conducted in social networking environments
  • Describe how market research is conducted in social networking environments
  • Describe how customer service, customer support, and CRM can be facilitated by social networking
  • Describe the major social commerce activities that can be conducted within and by enterprises
  • Define crowdsourcing and describe its use in social commerce
  • Describe the commercial applications conducted in virtual worlds in general and in Second Life in particular
  • Review the social commerce activities and relationship with e-entertainment and gaming
  • Describe and discuss the major implementation issues of social commerce including strategy, security, and ROI
  • Describe the major risks, concerns, and barriers of deploying social commerce applications
  • Discuss the foundations for legal and ethical issues in EC
  • Describe intellectual property law and understand its adjudication
  • Explain privacy and free speech issues and their challenges
  • Describe types of fraud on the Internet and how to protect against them
  • Describe the needs and methods to protect both buyers and sellers
  • Describe EC-related societal issues
  • Describe Green EC and IT

Week 5


Lecture: E-Commerce Security and Fraud Protection

Outcomes

  • Discuss the importance and scope of security of information systems for EC
  • Describe the major concepts and terminology of EC security
  • Learn about the major EC security threats, vulnerabilities, and technical attacks
  • Discuss Internet fraud, phishing, and spam
  • Describe the information assurance security principles
  • Identify and assess major technologies and methods for securing EC access and communications
  • Describe the major technologies for protection of EC networks
  • Describe various types of controls and special defense mechanisms
  • Describe consumer and seller protection from fraud
  • Describe the role of business continuity and disaster recovery planning
  • Discuss EC security’s enterprise wide implementation issues
  • Discuss why it is not possible to stop computer crimes

Week 6


Lecture: E-Commerce Payment Systems

Outcomes

  • Describe the shifts that are occurring with regard to online payments
  • Discuss the players and processes involved in using credit cards online
  • Discuss the different categories and potential uses of smart cards
  • Discuss stored-value cards and identify under what circumstances they are best used
  • Describe the situations where e-micropayments are used and the alternative ways for handling these situations
  • Describe the processes and parties involved in e-checking
  • Discuss the major types of mobile payments
  • Describe payment methods in B2B EC, including payments for global trade

Week 7


Lecture: Order Fulfillment Along the Supply Chain

Outcomes

  • Describe the role of support services in electronic commerce (EC)
  • Define EC order fulfillment and describe the EC order fulfillment process
  • Describe the major problems of EC order fulfillment
  • Describe various solutions to EC order fulfillment problems
  • Describe RFID supply chain applications
  • Describe collaborative planning and the CPFR model
  • Describe other EC support services
  • Discuss the drivers of outsourcing support services

Week 8


Lecture: Mobile Commerce

Outcomes

  • Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce.
  • Describe the mobile computing infrastructure that supports m-commerce (devices, software, services)
  • Describe the four major types of wireless telecommunications networks
  • Discuss m-commerce applications in banking and financial services
  • Describe enterprise applications
  • Describe consumer and personal applications of m-commerce including entertainment
  • Describe the technologies and potential applications of location-based m-commerce
  • Define and describe ubiquitous computing and sensory networks
  • Describe the major implementation issues from security and privacy

The course description, objectives and learning outcomes are subject to change without notice based on enhancements made to the course.