Once perceived as a degree for “numbers people,” the MBA has gained importance among many industries, including marketing. Possessing an MBA in Marketing can give marketing professionals a winning edge when it comes to advancing their career.
“The phrase ‘MBA preferred’ gets a lot of play in Monster’s online job listings,” writes Monster.com Contributing Writer, Jennifer deJong. The reasoning for this assertion is that a professional with an MBA will be more likely to look at the bigger picture and not just focus on one or two specific aspects of a business.
Throughout the MBA program, students will be immersed in courses with profressionals from a variety of individuals from different industries. This type of interaction helps everyone in the class look at “the big picture.” What once could be a very one-sided point of view possessed by that student, can now grow as they experience the variety of perspectives shared by each classmate.
This type of interaction is a prime example of how an MBA degree program can broaden a professional’s business perspective and is why an MBA has become a key qualification for many hiring managers to look for in their next hire.
So now you have seen a few reasons why having an MBA is important, but you are probably thinking, “How will this work in my favor as a marketing professional?”
To secure a good job with a good company, your work experience coupled with you must have the right mix of education and experience. Receiving your education from a well-respected university is crucial. This fact is reinforced in another Monster.com article written by John Rossheim, quoting Scott Parker, Jenny Craig’s vice president of marketing as saying, “The most important moments in my career were when I was accepted into good schools and good companies. This will multiply your opportunities for a lifetime.”
Parker’s educational background helped propel him to management positions with one heavy-hitting company after another. Also quoted in Rossheim’s article is a recruiting manager who says, “The MBA is almost the new bachelor’s degree in business.”
Among its many distinguishing accomplishments, Florida Tech is ranked a Best National University by U.S. News & World Report and is regionally accredited. These two accomplishments are features that potential MBA in Marketing students should look for in a university while they are researching degree programs.
If you are ready to be exposed to a variety of subjects including consumer behavior and product management, multinational business policy and legal responsibility – then yes, this is the right MBA degree program for you. And, you can do it all, 100% online!
Florida Tech’s MBA with a specialization in Marketing is not your average MBA. At the center of this program is an innovative two-course sequence: Essentials of Business Development 1 and 2. These initial courses, led by expert faculty, culminate in your own fully integrated business plan. You will have the opportunity to choose a business concept and progressively bring your plan to fruition through application of critical business concepts from statistics and managerial economics to marketing. You will gain new insights into real business situations by actively engaging in case study analysis and exercising leadership and teamwork skills. In addition to core business fundamentals, you’ll gain in-depth knowledge of behavioral concepts and quantitative methods from a marketing management point of view.
As a master’s degree holder with marketing experience, you’ll be a stronger candidate for jobs and promotions. According to a study from the National Association of Colleges and Employees, depending on experience, an MBA in Marketing can contribute to your earning over $70,000 annually. A Master’s degree in Business Administration with a specialization in Marketing is highly valued by many employers needing experienced professionals with strong business knowledge, practical leadership abilities and a comprehensive understanding of marketing principles. Your MBA will prepare you to advance to positions that will help you earn even more, such as:
Contact Florida Tech now to get more information about its 100% online, specialized MBA program. What are you waiting for? Get started now!