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Florida Tech Responds to Double Digit Marketing Growth Projections With the Launch of a New Graduate Certificate Program

By University Alliance on July 23, 2011

Distinctive mini MBA joins existing marketing degree online programs to help students succeed

The importance of marketing in today’s business world cannot be stressed enough. Marketing builds brands and drives profits, while helping to create, communicate and preserve value for every organization. Understanding the critical role that marketing has assumed, Florida Tech has added to their program offerings by introducing a Mini MBA For-Credit Graduate Certificate with a specialization in Marketing. The new program joins Florida Tech’s successful associate’s, bachelor’s and master’s marketing degree programs, allowing students to select the option that best fits their personal and professional lives. With the Bureau of Labor Statistics currently estimating a 13% national increase in a broad range of marketing positions through 2018, it’s a field that will need knowledgeable, qualified candidates. Whether students are just starting out in their career, exploring new possibilities or looking to get ahead in their current position, Florida Tech continues to offer a world-class education that can help them to succeed.

Ranked a Tier 1 Best National University by U.S. News & World Report, Florida Tech and its renowned Nathan M. Bisk College of Business have earned a reputation for excellence, with expert faculty and collaborative hands-on learning. No matter the degree or certificate students are pursuing, they’ll receive a first-class education, learning core business fundamentals while delving into their marketing specialization. Students will learn the intricacies of marketing management, the complexities facing marketing professionals in today’s technical age, and strategies and solutions for success.

A 2010 Sloan Consortium survey reveals that there are currently 5.6 million students enrolled in some sort of online learning course; from working professionals to stay-at-home parents, people are finding that online education fits their needs. With Florida Tech’s e-learning system, students can gain access to the marketing skills they need within a multimedia environment, interacting with faculty and fellow classmates while engaging in live chats, streaming video and discussion boards. “People need a convenient, flexible solution for obtaining higher education,” says Adrian Marullier, Executive Vice President and Chief Marketing Officer for University Alliance, which connects students to some of the country’s finest universities. “Our partnership with Florida Tech allows students to study on their own time, while still maintaining family and work commitments.”

Students earning an AA, BA or MBA in Internet Marketing degree online will study the same curriculum as main-campus students, completing the program at their own pace. The new Mini MBA in marketing online provides a career-building credential that can revitalize a resume; students take graduate-level courses, and can complete the program 100% online in as little as eight months. Students earning a Mini MBA also acquire graduate semester-credit hours, so if they decide to pursue a marketing MBA online from Florida Tech in the future, they’re already 1/3 of the way there.

Admission for each program is on a continual basis. For more details, and to discover how it can help you achieve your professional and personal goals, visit

About Florida Tech

Florida Tech is a regionally accredited university that is world renowned for its distinguished faculty, comprehensive curriculum and unyielding innovation. Florida Tech is ranked a Tier 1 Best National University by U.S. News & World Report. It is also rated by the Fiske Guide to Colleges and named in Barron’s Best Buys in College Education. Founded in 1958, Florida Tech has more than 50,000 alumni. Its main campus is located on 130 subtropical acres in Melbourne, Florida, on the state’s famous Space Coast.

About University Alliance Online

The University Alliance (UA) facilitates the promotion and online delivery of associate’s, bachelor’s and master’s degrees as well as professional certificate programs from the nation’s leading traditional universities and institutions. Powered by UA’s technology and support services, its university partners have surpassed 450,000 online enrollments – making UA the largest facilitator of e-learning in the country. University partners include Villanova University, the University of Notre Dame’s Mendoza College of Business, Tulane University’s Freeman School of Business, the University of San Francisco, the University of Vermont, Florida Institute of Technology, The University of Scranton, Jacksonville University and Dominican University.

Category: 2011 Headlines