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BUS 5486 International Business

Course Description

Emphasizes economic, social, cultural, legal, and environmental influences on the formulation and execution of the business policy of firms engaged in multinational business. Students explore the functions, problems and decision-making processes of multinational business organizations.

Week 1

Lecture: Introduction to Case Studies
Lecture: Introduction to International Business
Lecture: Globalization and Society


  • Understand what is involved in the study of international business
  • Learn about the definition of international business and the various ways to refer to global business
  • Recognize why companies engage in international business and the different modes of operation
  • Understand some of the international business challenges due to the diverse and changing international marketplace
  • Become familiar with the era of the international corporation and some of the driving forces of globalization that have facilitated international business

Week 2

Lecture: International Trade Theories


  • Review the theories of trade patterns and the growth and direction of trade
  • Recognize assumptions and limitations of specialization theories
  • Understand the Porter Diamond and Factor Mobility theories
  • Review some results of trade policies and rationales for government intervention
  • Recognize some of the instruments of trade control
  • Learn how to deal with governmental trade influences
  • Review the principles of NGOs, such as the World Trade Organization (WTO)
  • Comprehend the rise of bilateral agreements and growth of major regional groups

Week 3

Lecture: Global Foreign Exchange and Capital Markets


  • Learn about the foreign exchange trading process and how companies use foreign exchange
  • Identify major foreign-exchange markets and the spot and forward markets, as well as options and futures trades
  • Understand the International Monetary Fund's role in currency markets
  • Become familiar with various types of exchange-rate arrangements
  • Appreciate the strong value of currencies, such as the euro to the U.S. dollar
  • Recognize the role of central banks
  • See the relationship between exchange rates and purchasing power parity
  • Comprehend business implications of exchange-rate changes

Week 4

Lecture: International Business Strategies


  • Recognize leading strategy perspectives and the pressures for global integration, as well as for local responsiveness
  • Understand the firm as value chain and the idea of industry structure: The Five Forces Model
  • Realize that scanning for opportunities and risks provides managers with country comparison data used in country evaluation and selection
  • Know how allocation resources among locations is implemented

Week 5

Lecture: Export and Import Strategies


  • Realize the strategic advantages of exporting
  • Identify characteristics of exporters
  • Learn how to design an export strategy
  • Show the stages of export development
  • Practice designing an export strategy
  • Realize the strategic advantages of importing
  • Identify the types of importers
  • Review the import process and different brokers and agents involved
  • Understand why exporting may not be feasible
  • Understand why it is cheaper to produce abroad
  • Study the export process as both indirect and direct selling
  • Become knowledgeable about non-collaborative foreign equity arrangements
  • Understand why companies collaborate
  • Know about the different types of collaborative arrangements
  • Discuss problems with collaborative arrangements
  • Recognize that change is the critical factor in the coordination and control of international business

Week 6

Lecture: Marketing Globally


  • Review marketing strategies and different marketing orientations
  • Learn how to use international strategies for the four P's of marketing
  • Appreciate the value of e-commerce and the Internet
  • Pick up some hints on managing the marketing mix
  • Understand what supply chain management is in international business
  • Review some global manufacturing strategies
  • Recognize the importance of information technology
  • Learn major sourcing configurations and the importance of quality
  • Become familiar with supplier networks and global sourcing
  • Become familiar with the purchasing function
  • Understand inventory management and just-in-time inventory control
  • Review Lean manufacturing and the Toyota Production System
  • Understand foreign trade zone concepts
  • Recognize the need for international transportation networks

Week 7

Lecture: International Accounting Issues


  • Appreciate accounting for international differences
  • Realize cultural differences in accounting and different accounting systems
  • Recognize international standards and global convergence
  • Learn how to record transactions and the correct procedures for U.S. companies
  • Be familiar with translating foreign-currency financial statements
  • Understand translation methods
  • Appreciate management accounting issues
  • Identify performance and evaluation and control issues
  • Learn how to use the balanced scorecard
  • Appreciate corporate governance and the role of the CFO
  • Review capital structure, leverage debt financing, and global capital markets
  • Learn about Eurocurrencies and the Eurocurrency market
  • Be familiar with international bonds
  • Be able to discuss equity securities and the euro-equity market
  • Realize the size of global stock markets
  • Appreciate the methods of complications of capital budgeting
  • Learn more about foreign exchange risk management
  • Understand types of exposure and how to establish an exposure-management strategy
  • Review some implications of international tax practices

Week 8

Lecture: Human Resource Management


  • Recognize the necessity of strategizing human resource management
  • Appreciate all the staffing policies devoted to managing expatriates
  • Become familiar with international labor relations
  • Know how labor looks at the multinational enterprise (MNE)
  • Explain trends in MNE-Labor relations

The course description, objectives and learning outcomes are subject to change without notice based on enhancements made to the course. November 2011