Course Description
Introduces the basic concepts of information technology and innovation from a strategic management perspective. Covers strategic management of high technology companies, emerging technologies in a global marketplace, and aligning product development and system design. Identifies the creation of new products and services, and how new ventures are exploited.
Course Objectives
Upon completion of this course, students should be able to
- Explain basic concepts of technology management and innovation
- Identify key strategies for managing technology and innovation
- Recognize organizational sources for innovation
- Discuss the link between business and corporate level technology strategy and innovation
- Examine organizational competencies and capabilities in managing technological innovation
- Relate the importance of innovation networks
- Identify how new products and services are created
- Explain how new ventures can be exploited
Week 1
Lecture: Course Introduction
Lecture: Concept of Strategic Management
Outcomes
- Discuss the importance of technological innovation, and impact on society
- Identify the importance of strategy and strategic management of technological innovation
- Explain the process of translating individual and organizational creativity into innovation
- Explore collaboration networks in innovation
Week 2
Lecture: Technology Change and Cycles
Outcomes
- Identify innovation types and patterns
- Compare product innovation versus process innovation
- List technology improvement prescriptive tools, such as S-Curves
- Explain technology cycles
- Discuss technology design standards
Week 3
Lecture: Timing Strategies
Lecture: External and Internal Analysis
Outcomes
- Identify and explain timing strategies for new products and processes for the first mover, early follower, and late entrant
- Discuss an organization's core competencies and capabilities, strategic intent, external analysis, and internal analysis
Week 4
Lecture: Discounted Cash Flow Method of Project Selection
Outcomes
- Describe the methodology for developing budgets for innovation projects
- Use project selection methods
- Quantitative (discounted cash flow and real options) methods
- Qualitative methods
- Conjoint analysis
Week 5
Lecture: Collaborative Strategies
Outcomes
- Explain the importance of collaborative arrangements on innovation
- Identify the various types of collaborative strategies
- Joint ventures
- Licensing
- Outsourcing
- Define patents, trademarks/service marks, copyrights, etc.
- Discuss the effectiveness of protection mechanisms for proprietary information, and trade secrets
Week 6
Lecture: Organizational Structure and Strategy Execution
Outcomes
- Explain the importance of organizational structure in strategy execution
- Discuss organizational size and structural dimensions
- Discuss managing innovation across several jurisdictions
- Distinguish between mechanistic and organic organizational structures
Week 7
Lecture: Product Development Life Cycle
Outcomes
- Identify objectives of new product development process
- Describe product development life-cycle
- Describe sequential and partly parallel development process
- Identify tools for measuring and improving new product development process
- Discuss structure of new product development teams
- Explore development and management of new product development teams
Week 8
Lecture: Strategy Implementation – Marketing Issues
Outcomes
- Identify strategy implementation issues
- Licensing
- Pricing
- Marketing
- Strategic launch timing
The course description, objectives and learning outcomes are subject to change without notice based on enhancements made to the course. November 2011
