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Master of Business Administration with a Specialization in Marketing Curriculum

Program Credits
Program Foundation 6
Core 15
Specialization 12
Capstone 3
Total 36

Only Florida Tech University Online offers this uniquely collaborative online master’s program. You’ll receive fundamental and specialized knowledge, skills and training you can use immediately in the workplace and throughout your professional career. Through this universally recognized MBA Marketing curriculum, you’ll be exposed to a variety of marketing classes including consumer behavior and product management, multinational business policy and legal responsibility.

Program Foundation

Course Number Course Title Credits
BUS 5601 Essentials of Business Development 1  3
BUS 5602 Essentials of Business Development 2
Prerequisite: BUS 5601
Total 6


Course Number Course Title Credits
BUS 5421 Managerial Economics  3
BUS 5431 Managerial Accounting  3
BUS 5440 Financial Management  3
BUS 5450 Organizational Behavior 3
BUS 5470 Marketing Management  3
Total 15

MBA Marketing Courses

Course Number Course Title Credits
BUS 5476 Strategic Marketing 
Prerequisite: BUS 5470
BUS 5486 International Business 
Prerequisite: BUS 5440
BUS 5656 Consumer Behavior Strategies
Prerequisite: BUS 5470
BUS 5657 Advanced Market Research
Prerequisite: BUS 5470
Total 12


Course Number Course Title Credits
BUS 5480 Strategic Management 3
Total 3


All courses are subject to change. Please consult the official Florida Institute of Technology catalog for the most current information.