Course Objectives
After completing this course, students will be able to
- Explain the relationship between health behavior, health promotion, and health education
- Develop health promotional programs objectives and effective implementation strategies
- Identify and describe key health promotion program planning models
- Explain fundamental statistical computations used to describe the health status of a population
- Explain the application of descriptive epidemiological and demographic methods to describe the health status of a population
- Explain the application and interpretation of health status indicators and indices commonly utilized in healthcare and their influences on healthcare management and policy implications
- Explain the basic public health principles utilized in the control and prevention of disease
- Explain the role of community building and coalitions in formulating effective community health programs
Week 1
Module: Introduction to Epidemiology and Role of Health Education
Lecture: Introduction to Epidemiology and Role of Health Education
Outcomes
- Explain the role of epidemiology
- Have a general understanding of health promotional programs
Week 2
Module: Criteria for Data Quality and an Overview of Program Planning Models
Lecture: Data Quality and Program Planning Models
- Discuss the criteria used to determine the data quality for health program evaluations
- Share an overview of major program planning models
Week 3
Module: Descriptive Epidemiology and Needs Assessment
Lecture: Descriptive Epidemiology and Needs Assessment
Outcomes
- Explain what is descriptive epidemiology
- Discuss how to develop a needs assessment
Week 4
Module: Different Study Designs
Lecture: Different Study Designs
Outcomes
- Explain what is correlation and causation
- Overview of different study designs
Week 5
Module: Mission, Vision, and Common Models Used in Health Promotion Programs
Lecture: Mission, Vision, and Common Models
Outcomes
- Explain what is meant by the terms mission statement and vision statement
- Define and understand the difference between goals and objectives
- Define common theories and models used in health promotion and intervention programs
Week 6
Module: Intervention Strategies
Lecture: Intervention Strategies
Outcomes
- Explain what are the different intervention strategies leveraged in healthy promotion programs
Week 7
Module: Community Coalition and Advocacy Groups
Lecture: Community Coalition and Advocacy Groups
Outcomes
- Explain the major steps in creating a community coalition or advocacy group
- Gain an understanding of emerging epidemiological applications
Week 8
Module: Marketing, Implementation, and Health Program Evaluation
Lecture: Marketing and Implementation
Lecture: Health Program Evaluation
Lecture: Ethical Considerations and Evaluator Responsibilities
Outcomes
- Identify key marketing components that support health promotional programs
- Identify key implementation and project management components and tools
- Describe major evaluation approaches and design
The course description, objectives and learning outcomes are subject to change without notice based on enhancements made to the course. November 2013
