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EHC 4498 Health Planning and Policy Management

Course Description

Integrates health services planning, organization, management, and evaluation as part of capstone. Studies policy formulation and management.

Course Objectives

After completing this course, students will be able to

  • Explain strategic management and planning
  • Explain operational health planning models including SWOT
  • Identify the types of data commonly utilized in health planning
  • Determine operational health program evaluation models and health planning documentation models
  • Identify the component parts, design strategies, uses, and applications of a management information system in health planning
  • Explain the development of organizational policy and the process of implementing organizational change
  • Demonstrate competence with case studies in preparing and presenting an operational level health planning document for adoption consideration as a health policy 

Week 1

Module: Introduction to Health Planning and Policy
Lecture: Introduction to Health Planning and Policy
Lecture: Human Services Programs


  • Summarize health planning and policy management in the U.S.
  • Describe how health services planning impacts and integrates organizations, management, and evaluations
  • Discuss the role of management and what is meant by strategic management
  • Explain the strategic management process
  • Describe the planning process
  • Conceptualize content of midterm paper 

Week 2

Module: Program Evaluation
Lecture: Planning for Health Programs
Lecture: Human Service Program Evaluation
  • Explain the program evaluation model 
  • Describe an application of the program evaluation model 
  • Discuss selected issues on evaluation 
  • Display a working knowledge of health planning in a real organization 
  • Have an awareness of resources for health data

Week 3

Module: Community Health Assessment
Lecture: Community Health Assessment
Lecture: Establishing Program Objectives and Targets


  • Describe the health planning document model and understand its components 
  • Define common demographic variables used in health planning and identify common sources 
  • Read, understand, and interpret demographic data commonly used in health planning
  • Read and interpret the epidemiological data used in health planning 

Week 4

Module: An Introduction to Epidemiology
Lecture: Planning and Evaluation of Health Programs
Lecture: Impact Evaluation Design Choices


  • Explain the data collection and evaluation rigor
  • Describe the difference between evaluation and research
  • Summarize the impact of a sound budget for a health program
  • Provide a workplace health program scenario where ethics played a role

Week 5

Module: Common Issues Faced by Health Service Planners
Lecture: Analyzing and Interpreting Data
Lecture: Qualitative Methods for Planning


  • Identify the issues faced by healthcare planners 
  • Describe commonly used health services research variables 
  • Read and interpret descriptive data 
  • Explain basic statistics
  • Describe the survey process 
  • Outline a research report using the recommended format 

Week 6

Module: Budgeting, Implementation, and Organizational Development
Lecture: Financial Management and Goal Achievement
Lecture: Restructure of Human Service Organizations


  • Explore the budgeting process in detail, including different approaches 
  • Describe the terms used in budgeting 
  • Construct, describe, and appropriate line-by-line budgets 
  • Specify three implementation policies for health planning strategies 
  • Define 12 Organizational Development (OD) intervention strategies

Week 7

Module: Health Research Planning Project
Lecture: Organization Theory and Design
Lecture: The Design of the Organization


  • Continue to build a comprehensive working knowledge of what is needed for health planning and specifically the Research Project

Week 8

Module: Management Information Systems and Healthcare
Lecture: The Design Criteria
Lecture: Information Systems Computerization


  • Describe the computer in terms of its parts, types, capabilities, and limitations
  • Explain the recommended relationship between the computer user and the organization's IT Department
  • Recognize the importance of IT in modern organizations and why managers must understand IT
  • Evaluate how IT can be used in the healthcare setting strategically 

The course description, objectives and learning outcomes are subject to change without notice based on enhancements made to the course. November 2013