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EMG 3340 International Management

Course Description

This course examines the international business environment and its impact on management strategies. It focuses on the organization, operation, and management of multinational business ventures. It emphasizes cross-cultural communications, and issues of control and staffing for business operations in foreign countries.

Course Objectives

After completing this course, students will be able to

  • Assess the complexity and scope of the international business environment
  • Evaluate the impact of cultural differences on business management practices
  • Analyze alternative organizational structures for global business ventures
  • Describe key concepts and issues of international trade and international finance
  • Develop critical thinking in terms of applying the concepts learned to situations found in the global marketplace

Week 1

Module: The Importance of International Management in Today’s Marketplace
Lecture: Introduction to International Management
Lecture: Domestic vs. International Management Strategy


  • Discuss why/how international management differs from domestic management
  • Explain the basic drivers leading firms to internationalize their operations
  • Recognize the dimensions of globalization
  • Identify the magnitude and direction of international trade
  • Describe the theory and practicality of foreign direct investment (FDI)

Week 2

Module: International Environmental Forces and Impacts on Management Decisions
Lecture: Environmental Scanning


  • Describe the various types of international institutions and their purpose in the global arena
  • Explain the levels of economic integration and the effectiveness of trading blocs
  • Discuss the importance of the EU and its impact on the global marketplace
  • Identify cultural differences and impacts on management style and decision-making
  • Apply the concept of environmental scanning of outside impacts (economic, technical, cultural, regulatory, competitive, geographical, infrastructural) on a firm’s decision to pursue international ventures

Week 3

Module: Political, Legal and Financial Forces
Lecture: Political, Legal and Financial Forces


  • Evaluate the importance of government stability/policy to business
  • Discuss country risk assessments
  • Discuss the complexity of legal forces that confront international managers
  • Recognize the need/methods to protect intellectual property and risks of legal action
  • Describe how floating currency and foreign exchange affects business decisions

Week 4

Module: Leadership Practices and the Organizational Environment


  • Describe the steps in creating a global strategic plan
  • Explain the various organizational forms available for structuring an international company
  • Identify the competencies required for effective global leadership
  • Choose strategies to overcome some of the challenges of leading global change

Week 5

Module: Market Assessment and Modes of Entry
Lecture: Research and Market Entry Modes


  • Describe statistical techniques for estimating demand
  • Discuss some of the problems and best practices for conducting research in foreign markets
  • Explain various international market entry modes and some advantages/disadvantages of each
  • Identify various export/import financial sources, terms and documents

Week 6

Module: Marketing Internationally (Marketing Mix/Environmental Scans) and Managing the Supply Chain
Lecture: The Marketing Mix


  • Explain basic differences between domestic and international marketing
  • Discuss importance of adaptation (vs. standardization) of elements of the marketing mix
  • Understand why a firm’s brand is their most important asset
  • Appreciate the importance of supply chain and logistics management internationally
  • Describe the five global sourcing arrangements

Week 7

Module: Managing Human Resources in International Markets
Lecture: Compensating International Leaders


  • Identify issues around compensation packages for foreign executives
  • Discuss the major factors that affect quality of labor in foreign countries
  • Compare advantages/disadvantages of hiring local vs. home-country managers/employees
  • Identify important characteristics of successful international employees

Week 8

Module: International Accounting
Lecture: Financial Management


  • Identify major international accounting issues
  • Describe the international accounting standards’ convergence process
  • Explain the utility of an international finance center
  • Describe foreign exchange risks faced by an international firm

The course description, objectives and learning outcomes are subject to change without notice based on enhancements made to the course. December 2013