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Marketing Resources


The Basics of Market Differentiation

The Basics of Market Differentiation

Get to know the basic elements of a crucial business strategy - market differentiation. How does your business stand out from the competition?

Demand Generation vs. Lead Generation

Demand Generation vs. Lead Generation

Both demand generation and lead generation are critical components of the sales and marketing process and a company's overall return on investment.

Account Manager Career Job Outlook

Account Manager Career Job Outlook

Information on the employment outlook, job duties, education requirements and salaries for account manager jobs with an associates degree in marketing.

Advantages of having an MBA/Marketing Degree

Advantages of having an MBA/Marketing Degree

Get information about online marketing MBA, employment outlook, education requirements and salaries for MBA in marketing.

Brand Manager Career and Salary Profile

Brand Manager Career and Salary Profile

Information on the employment outlook, job duties, degrees and salaries for brand manager, one of the promising careers in MBA in Marketing.

Advertising Manager Career and Salary Outlook

Advertising Manager Career and Salary Outlook

From preparing budgets to consulting with clients and liaising with the creative team, advertising managers play an essential role in the success of advertising agencies.

Business Owner/Entrepreneur Career Information

Business Owner/Entrepreneur Career Information

Want to be your own boss? Starting your own business can be a rewarding experience, but it requires knowledge, planning and hard work to succeed.

Customer Relationship Management

Customer Relationship Management

Florida Tech University Online - Learn about the intricacies of customer relationship management, one of the many topics covered in the field of marketing.

Chief Marketing Officer Career and Salary Profile

Chief Marketing Officer Career and Salary Profile

Information on the employment outlook, job duties, degrees and salaries for chief marketing officer, one of the careers in MBA in Marketing.

Fundamentals of Competitive Analysis

Fundamentals of Competitive Analysis

Learn about the fundamental elements of competitive analysis, and essential strategy for any business.